Can Cook / Well-Fed
Can Cook / Well-Fed have a clear social mission - they want to ensure that everyone has access to fresh food regardless of income levels.
- Client
- Can Cook / Well-Fed
- Place
- Liverpool
- Audience
- Funders + community
- Deliverables
- Impact film, social cuts
01 / The problem
The problem
Can Cook / Well-Fed has built its work around a simple, stubborn fact: access to fresh food is not equal. In Liverpool and North Wales, many households face a gap between what they can afford and what keeps them well.
The organisation needed a story that explained its model — fresh food, fair pricing, dignity — without reducing it to charity messaging or a single campaign.
02 / Our approach
Our approach
We spent time with the team behind the mobile shops, community kitchens, and food hubs, filming the work as it happened rather than staging it.
The film follows the food from preparation to the people who receive it, keeping the organisation's values visible in every frame.
03 / The outcome
The outcome
A film used to explain the Can Cook / Well-Fed model to funders, commissioners, and community partners.
The organisation has a clear, human reference point for why fresh food access matters and how their approach works in practice.
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These films play an important part in the good food story we tell.
Can Cook / Well-Fed
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