Scope of Work:

GroundsWell needed a series of five videos to show the health and wellbeing benefits of their work with local communities in Liverpool, featuring the unique green and blue spaces (UGBS) the city has to offer.

Solution:

Photography and blog posts were giving viewers an insight into the work but weren’t able to show the full impact - for that they needed short-form documentary style videos that were authentic and effective social proof.

Impact:

All five Innovation Fund videos are being actively used to communicate key benefits of GroundWell’s extensive work:

• Better integration of health across planning, nature and environmental policy

• Stronger linked evidence to demonstrate impact and return on investment

• Closer collaboration between health systems, local authorities, communities and researchers

• Greater focus on future generations and long-term prevention